Hakuhodo’s three expert teams designing the future

Hakuhodo innovation consist of 3 specialized unit joint together

Hakuhodo Brand Design

Specialist unit supporting the entire branding process

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Hakuhodo Innovation Design

Specialist team supporting corporate and social innovation

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Hakuhodo Social Design

Team for solving social issues through economic activity

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Solving social issues through business.

Social issues are issues for everyone. However, these tend to be overlooked in economic activities. As a result, social issues have been undertaken by volunteers. But this isn’t sustainable.

Is it not possible to solve these social issues and generate profits for the people involved?

We approach social issues since these are our issues as well. In doing so, the benefits are delivered to everyone. In other words, we come up with solutions within a scheme of economic activities.

This is what we are aiming for.